My definition of 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐨𝐭𝐡𝐞𝐫𝐬 𝐰𝐢𝐥𝐥𝐢𝐧𝐠𝐥𝐲 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐲𝐨𝐮. It's not a role or a title but a behavior that inspires others to be a part of your actions. What’s your definition of leadership? What characteristics of great leaders have you seen or experienced that impressed you? Here are 15 characteristics of great leaders that are critical to their success.

𝐖𝐡𝐲 𝐝𝐨𝐧'𝐭 𝐚𝐥𝐥 𝐦𝐚𝐧𝐚𝐠𝐞𝐫𝐬 𝐝𝐞𝐯𝐞𝐥𝐨𝐩 𝐭𝐡𝐞𝐢𝐫 𝐭𝐞𝐚𝐦𝐬?! Earlier today, I was discussing leadership development programs with a prospective organization. The leader said that they have programs to develop first-time managers but are challenged with some of those managers not developing their own teams.

Why? There's probably a variety of reasons ...

Irish-Anglo Antarctic explorer Ernest Shackleton’s story of the Endurance Expedition has always intrigued me. Below are 10 insights into the extraordinary leadership traits that enabled him and his crew to survive unimaginable challenges and adversity. Shackleton's unwavering optimism, ability to inspire loyalty, strategic adaptability, resilience, and empathy was the secret to 𝒆𝒗𝒆𝒓𝒚 𝒔𝒊𝒏𝒈𝒍𝒆 𝒎𝒆𝒎𝒃𝒆𝒓 𝒐𝒇 𝒕𝒉𝒆 𝑬𝒏𝒅𝒖𝒓𝒂𝒏𝒄𝒆 𝒄𝒓𝒆𝒘 𝒔𝒖𝒓𝒗𝒊𝒗𝒊𝒏𝒈 𝒂𝒍𝒎𝒐𝒔𝒕 2 𝒚𝒆𝒂𝒓𝒔 𝒐𝒏 𝒕𝒉𝒆 𝑨𝒏𝒕𝒂𝒓𝒄𝒕𝒊𝒄 𝒊𝒄𝒆.

According to Forbes, 85% of products fail when companies don't talk to their customers enough. They go 1 mile wide and only 1 inch deep. Don't risk failure by assuming you already know your clients well enough. Talk to them. Listen to what they need, want, fear, and especially, for their pain points that you can help solve.

Here are 30 reasons why it's essential to define and design your ideal client avatar so you understand who they are, what motivates them, and how to connect with them.

Ideal Client Avatar - why, what, how, who

Leadership strategies to build resilience n a VUCA world

Effective Marketing strategies are critical to driving growth in today's competitive world. Two concepts that enhance marketing efforts are value exchange and behavioral economics. (These terms sound impressive, but they are basic marketing.) By understanding and applying these principles, you can create compelling marketing campaigns that resonate with your target and drive the desired results - growth!

The current economy is impacting your clients' lives. How can you adjust your sails to improve their lives and grow revenue?

Why is DE&I essential? It’s the magic in teamwork and innovation.