30 reasons to deeply know your Ideal Clients
According to Forbes, 85% of products fail when companies don't talk to their customers enough. They go 1 mile wide and only 1 inch deep. Don't risk failure by assuming you already know your clients well enough. Talk to them. Listen to what they need, want, fear, and especially, for their pain points that you can help solve.
Here are 30 reasons why it's essential to define and design your ideal client avatar so you understand who they are, what motivates them, and how to connect with them.