According to Forbes, 85% of products fail when companies don't talk to their customers enough. They go 1 mile wide and only 1 inch deep. Don't risk failure by assuming you already know your clients well enough. Talk to them. Listen to what they need, want, fear, and especially, for their pain points that you can help solve.

Here are 30 reasons why it's essential to define and design your ideal client avatar so you understand who they are, what motivates them, and how to connect with them.

Ideal Client Avatar - why, what, how, who

Effective Marketing strategies are critical to driving growth in today's competitive world. Two concepts that enhance marketing efforts are value exchange and behavioral economics. (These terms sound impressive, but they are basic marketing.) By understanding and applying these principles, you can create compelling marketing campaigns that resonate with your target and drive the desired results - growth!